Merigold's

Merigold's is an Empherian fast fashion retail company in the High Kingdoms of Alaxia, Grensalbourg, Palakkinen, Karkuss, Hveden Federation, Fazar and Ceironia. It's headquarters are at Merigold Street of Rosetta in Wynnoa, Empherias. It has subsidiaries for kid's fashion and essentials known as Merigold's Kids, and a high-end fashion branch known as MG Premium.

History
The company was founded by former Empherian Prime Minister, Edgard Merigold, in the later years of his life in 2355. The company was named after himself, and the Merigold Street that he helped create during his premiership. He hired one of his retired friends, Peter Tyworth, to serve as head of the company. The first store was opened on 185 Merigold Street, Rosetta, Wynnoa on 8 November 2356. The company expanded to eight stores within Wynnoa by the time of Merigold's retirement in 2362. Maurice Merigold, Edgard's son, took over from his father in late 2362 and switched strategies and opened eleven new stores throughout the country.

Peter Tyworth died of a heart attack on 3 July 2367, and left Maurice Merigold in full control of the company. He decided to expand the companies administration and furthermore opened the company out to the Wynnoa Stock Exchange in early 2369. The company opened it's first foreign store in Koresa in 2374, followed by Palakkinen in 2377, Hveden Federation in 2383, and Ahitereira in 2389. It also acquired fashion stores in their countries to grow their presence.

Maurice Merigold died at the age of 91 in 2390. Previously, he had appointed a close friend in Peter Saubrey to become the next CEO after him. He took over and massively reformed the company. He massively cut down on productions costs and boosted profits, and acquired massive chains in foreign countries. Notably, they acquired the top clothes shop in Ahitereira in 2405, and the top clothes franchise in Karkuss in 2409. Peter Saubrey stepped down in 2410, allowing for Lewis Kinnerk to take over. He was notably not chosen but had the most shares and therefore orchestrated a takeover. He faced off against Socialist Prime Minister Elizabeth Rose in her tenure in 2416 over a disagreement in policy. He stepped down in 3 February 2417. As the company expanded in the 25th century, they went through six CEOs within 10 years in the 2430s; expanded to become the biggest fashion company in Alaxia by 2446; and opened branches in Kiavalar and Peryzium in 2451 after the High Kingdoms of Alaxia incorporation. As of 2500, Merigold's owned 398 stores in 10 countries.

Products
Merigold's offers a diverse range of products, including womenswear, menswear, footwear, beauty products and accessories. Some outlets may sell homeware and confectionary, with Merigold's Kids selling baby and children's clothing. For many shoppers, Merigold's 'trendy' clothes at astonishingly low prices known as 'fast fashion'. It encourages consumers to buy heaps of items, discard them after a few wears and come back for another batch of new outfits. Many have scoffed at bad practices, and non sustainable materials. Merigold's announced in early 2499 that they were aiming to increase eco-friendly or recycled materials in the creation of clothes.